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SERVICES

A Washington Presence for the Life Sciences 

Effective advocacy starts long before a bill reaches the floor. We develop policy strategy, shape legislation through direct lobbying, and keep clients ahead of every regulatory and legislative development that touches their business. From coordinating congressional site visits to managing trade association involvement and securing seats on federal advisory panels, we bring every lever in Washington to bear on behalf of our clients. 

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Government
Affairs

Legislation and regulation move fast in Washington, and life sciences companies rarely have a seat at the table when it happens. Our Government Affairs practice gives clients direct access to the Members, staff, and agency officials shaping the policies that affect their products and services, backed by insider intelligence on what’s coming next. Working alongside our health policy, health technology, and communications teams, we help clients move from watching legislation unfold to actively shaping it. 

  • Track developments as they happen and turn insider knowledge into strategy clients can act on.
    •    Senate and House healthcare legislation tracking
    •    FDA and CMS regulatory monitoring
    •    Hearing and mark-up intelligence
    •    Legislative and regulatory impact analysis

  • Build the relationships and craft the record that keep client priorities in front of policymakers.
    •    Direct lobbying with Members of Congress and staff
    •    Message development and strategic positioning
    •    Letters, testimony, and agency comment drafting
    •    Client testimony and panel representation

  • Manage the relationships with associations and advocacy groups that extend a client's reach beyond Washington.
    •    Trade association board and committee management
    •    Patient group and disease organization collaboration
    •    Specialty society engagement
    •    Principal-level client representation

  • Put clients directly in front of the people who shape their industry, on the Hill and inside federal agencies.
    •    Congressional facility tours and site visits
    •    Clinical and hospital setting demonstrations
    •    Agency panel appointments (HHS, FDA, CMS)
    •    Advisory relationship building with agency officials

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Health
Policy

Health policy in Washington moves through complex federal programs, like Medicare and Medicaid, as well as a maze of federal rulemaking that most companies do not have the bandwidth to track alone. Our Health and Reimbursement Policy Group advises healthcare technology companies of all sizes — from pre-commercial through fully launched — on coverage, coding, and payment strategy, and represents clients before CMS, the Administration, and other health policy stakeholders. Working alongside our government affairs and health technology teams, we help clients turn regulatory complexity into plans they can act on.

  • Ongoing counsel tailored to each client's technology and long-term policy priorities.
    •    Health policy strategic plan development and updates
    •    Federal healthcare program navigation and engagement
    •    Conference, board, and cross-functional presentations
    •    Cross-functional meeting facilitation and moderation

  • Deep experience across the payment systems that determine how items and services are covered, coded, and paid for in federal programs.
    •    Medicare payment system expertise (Physician Fee Schedule, IPPS, OPPS, ASC, Part D)
    •    Medicaid Drug Rebate Program and 340B Drug Pricing Program health policy guidance
    •    Rulemaking analysis and policy proposal development

  • End-to-end support for the technical work that turns policy into reimbursement.
    •    National Coverage Determination and Local Coverage Determination representation
    •    HCPCS and ICD-10-CM coding applications
    •    Transitional Pass-through Payment applications
    •    Payment methodology and reimbursement strategy

  • Strategic planning for companies years away from launch, and for cell and gene therapies with unique policy needs.
    •    Cell and gene therapy policy strategy
    •    Pre-launch coverage, coding, and payment assessment
    •    Federal healthcare program education (Medicare, Medicaid, 340B)
    •    Ongoing research support through launch preparation

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PAC
Services

A political action committee only works if it's built well, grown deliberately, and tailored to the specific company it serves. We've helped launch more than 30 PACs for life science companies, and we bring that same multi-faceted approach to every engagement — from bylaws and board materials to the strategic calls that keep contributions credible on both sides of the aisle. Our PAC Services practice gives corporate PACs the infrastructure and judgment to amplify their message among healthcare's decisionmakers.

  • Keep PAC operations compliant and positioned for long-term growth.
    •    Bylaw review and annual PAC health recommendations
    •    Board membership and marketing material development
    •    Employee incentive program design

  • Build engagement and make the political calls that keep contributions strategic.
    •    Quarterly and monthly PAC newsletter development
    •    Third-party speaker sourcing for PAC events
    •    Bi-partisan, bi-cameral contribution strategy

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Communications 
and Public Affairs

Companies today operate in an environment where policy decisions, stakeholder expectations, and public perception are increasingly interconnected. Our integrated Communications and Public Affairs practice helps organizations shape the conversations that influence business outcomes by aligning policy strategy, executive positioning, reputation management, and stakeholder engagement. Working seamlessly alongside our government affairs, policy, and health tech teams, we help clients move from reactive response to proactive leadership – building credibility, advancing priorities, protecting reputation, and mobilizing the audiences that matter most.

  • Translate complex policy and regulatory priorities into compelling narratives that influence decision-makers and shape public discourse.
    •    Strategic communications counsel
    •    Policy narrative and message development
    •    Advocacy and public affairs campaigns
    •    Earned, paid, and owned media strategies

  • Build trust and visibility for organizations and their leaders through strategic storytelling and thought leadership.
    •    Corporate narrative development
    •    Executive positioning and thought leadership
    •    Media relations and executive visibility
    •    Message training and speaker preparation

  • Anticipate, prepare for, and respond to emerging issues that can impact reputation, stakeholder trust, and business performance.
    •    Risk monitoring and assessment
    •    Scenario planning and preparedness
    •    Issues management and rapid response
    •    Crisis communications support

  • Activate stakeholders and build coalitions that strengthen policy, reputation, and business objectives.
    •    Stakeholder engagement strategies
    •    Coalition and partnership development
    •    Patient, provider, and community outreach
    •    Digital and social media engagement

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Health Technology
and AI

Health technology and artificial intelligence sit at the center of Washington's next major policy debates, and the rules are still being written. Our Health Technology and AI practice helps clients track this emerging landscape and stay involved in the conversations shaping how their products will be regulated. Working alongside our government affairs and health policy teams, we help clients get ahead of legislation and regulation instead of reacting to it.

  • Navigate the fast-evolving intersection of health technology, AI, and federal regulation.
    •    AI in health care regulation and oversight
    •    AI in drug development and clinical trials
    •    Software as a medical device and clinical decision support
    •    Interoperability, health data privacy, and cybersecurity

  • Track the full range of federal activity shaping health technology and AI policy.
    •    Congressional activity and hearing tracking
    •    Federal agency actions and proposed rules
    •    Guidance documents and enforcement trends
    •    Timely, practical insights on emerging risks and opportunities

  • Put clients directly in front of Congress, agencies, and the stakeholders that matter.
    •    Briefing materials and policy memos
    •    Leave-behind documents for Hill and agency meetings
    •    Comment letters and testimony
    •    Engagement with key health policy stakeholders

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